Odm Enterprise Embedded Marketing Strategy In Home Appliance Industry

Today society is going faster and faster, market requirements have big differences than before. Customization is becoming the trend, product life cycle is becoming shorter and shorter, the market uncertainties is becoming higher and higher. All those new situations have raised a great challenge to ODM providers in appliance industry, specially in Marketing.This article is based on those situations, firstly summarizes current appliance market characteristics, particularly on ODM market. Then use classical marketing theories to analyze today's successful marketing cases and phenomenon. Creatively associate IT "Embedded System" philosophy with ODM marketing approach, and bring out "Embedded Marketing" concept.Embedded marketing focuses how to take more value to customers, Embedded Marketing uses Relationship Marketing tools and other Marketing Mix tactics. In this approach, ODM company deeply involves in customers, provides seamless communication with customers. This Embedded philosophy will increase organization efficiency, greatest value delivery to customer, maintain trust and commitment dramatically. Those benefits will help company build up their own competitive advantages.This article gives detail description of topology and characteristics for Embedded Marketing, and advantages. At the end, this article presents how to achieve the Embedded marketing, specially in organization, embedded business process, and the social resources like human resource outsourcing and IT.This article will be valuable for current China Appliance ODM Industrial market to bring out the new marketing model, and its operation construction.