Research On Anhui Automobile Industry Marketing Models

In the recent ten years, relying on its independent innovation advantage, Anhui automobile industry has initiated a development road in super express. In the aspect of brand construction, it has been in the front row of the same trade. In the guidance of the state policy of encouraging independent innovation and the strategy of constructing powerful industrial province in Anhui, the development of Anhui automobile industry has lots of chances and advantages. Facts show that Auhui automobile industry has powerful capability for further economic development and it will take a place in the future automobile pattern in China. Certainly, there are lots of threats and disadvantages in the process of development. How to get ahead under the pressure of both domestic and abroad competion? The key point is to explore their own suitable marketing mode by analyzing self characteristics of Anhui automobile industry and refering to successful marketing mode of automobile industry both in China and other countries.As far as Anhui automobile industry is concerned, in the aspect of iproductioni, it should keep on innovating; at the same time, it should also make a breakthrough in isalei. The core and spirit of marketing system is marketing mode. Establishing their own suitable marketing mode is the key point of the efficient operation of Anhui automobile industry marketing system. Starting from introducing marketing mode and the current situation of marketing mode both at home and abroad, and combining the actual conditions of Anhui automobile industry, the paper analyzes the advantages and disadvantages, chances and treats of the marketing environment of Anhui automobile industry and presents countermeasures and suggestions for perfecting its marketing mode.