Collaborative Group's Digital Trunking Communication Business Development Strategy Research

The world economy is ups and downs,What kind of enterprise can be build to last? How many enterprises disappeared in the in the finacial crisis? Now,in the general slowndown of the global economic,how can China's small and medium-sized enterprises maintain it's survive? At the time of jeopardy,the strategic thinking of how to development becomes more important.On the background,I choose the company which I serverd-SYNERTONE of SHENZHEN's digital trunking communications business development strategies as the study,combining theory and practice,thinking for an in-depth and meticulous neatening of business development strategic,and it is practical significance obviously.This paper analyzes the digital trunking communications industry conditions at native and abroad,use strategic management theory,systemic analysis the company's current external business environment and digital trunking communications industry five forces competitive structure,and then use the SWOT method analysis the company's advantages and disadvantages,confirm the compancy's strategic positioning,competitive strategy,growth strategy and the implementation of the enterprise's strategy.This paper consist of eight parts:The first part describes the background of the study;the second part analysis the development of digital trunking communications industry and introduc the background of SYNERTONE company;the third part analyzes the macro-environment using the PEST model;the fourth part analysis the industry's competitive environment using the Michael Porter's Five Forces Model:the fifth part use the SWOT matrix analysis the opportunities and threats that SYNERTONE faced,as well as competitive advantages and disadvantages;the sixth part make the development strategic planning of SYNERTONE digital trunking communications business;the seventh patr analysis a series of organizational design and reform in the course of implementation of the strategy;the eighth part is a brief summary of the study.