Virtual Operator Market Development Strategy

With the development and reform of telecommunication industry of China, the value-added service also developing fast, Virtual Network Operators (VNO) has performed more and more important role in the telecommunication industry value-chain. Then, how to grow up healthily of these operators has become the main subject that the telecommunication industry must face.The personalized service that VNO improve the reasonability of competition, optimize the telecommunication industry structure, and maintain the high growing speed of economy in telecommunication industry. Thus, it is important to ensure and hasten the development of VNO. From this point of view, the thesis focuses on means of the management of VNO, and analysis the operation patterns of VNO combining with some practical examples.The article makes a summarized introduction of value-add service and Virtual Network Operators first, and the significance of developing the VNO. Then, it goes to picture the value-chain of telecommunication industry, and discusses the relationship between VNO and the parts in the value-chain. In succession, the paper presents the service characteristic, the developing history, the market opportunity, the advantage and defect that VNO has. Afterwards, step by step, we demonstrate the service procedure of VNO. And then goes to most important part of the thesis, where we present operation pattern of VNO. Firstly we describe the common mode of the operation pattern of VNO; secondly we recommend some practical cases of VNO in China and foreign countries. At last, the paper summarizes the essentials and methods of the operation of VNO.In a word, the thesis introduces the developing circumstance and operation patterns of VNO, and analysis the way for VNO to acquire success. And I hope this paper can be useful for developing VNO.