Research-based Two-factor Theory Of E-commerce Customer Satisfaction Model

As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at an unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, online services. Globalization of electronic commerce as the development of enterprises provided many opportunities, but our country's electricity business is still in the initial stage of development, how to improve e-commerce environment of consumer satisfaction, consumer loyalty and thus, related to the electron the performance of business enterprises.Therefore, to the upsurge in e-commerce for more benefits, for many enterprises, there is still need for careful analysis of the business environment electricity consumer behavior, understanding the factors that affect their consumption and thus the basis of network marketing the characteristics of the network set up customer satisfaction evaluation index system, then the theory based on customer satisfaction, on this basis to take corresponding countermeasures, the development of effective and reasonable marketing strategy. E-commerce to improve business performance, and promote the sound development of their own.At present, domestic and international network of scholars on consumer psychology, motivation and behavior have more exposition, however, how in e-commerce environment impact factors of customer satisfaction and how to improve e-commerce customer satisfaction studies are not many see.This article from the analysis of the impact of e-commerce network environment factors in consumer satisfaction with the start, and based on Richard Jin, Li-Sheng Wang and Guang-yan of the Internet to stay customer satisfaction designed a comprehensive model of customer satisfaction based on e-commerce model, and On this basis we designed a questionnaire e-commerce customer satisfaction, using a questionnaire survey to understand customer's online shopping network customer satisfaction, the survey results and analysis, the final results in accordance with the conclusions and recommendations, timely detection and the elimination of customer dissatisfaction, so that the network business in accordance with customer needs and timely adjust its business objectives, improve the operating aspect in order to stabilize and enhance the level of customer satisfaction,there by enhancing the competitiveness of enterprises so that enterprises in the fierce market competition.