Doors And Windows Of Retail Brand Marketing

As the law of nature, every enterprise wishes to become the biggest winner in competitive endlessly business, so enterprisers and theorists have been exploring new ways.Nearly half a century, brand theory blooming provides a new means, which can help to stay competitive with other companies, and now, it is one of the most popular topics. Since brand is an important way, which is a more competitive tool, important business assets, and can create more value. And people are more concern about how to establish brand, and implement brand marketing.The author engages to sales management job at the windows & doors Industry, therefore, based on the retailing of windows & doors, after analyzed carefully all types of enterprise in this article, Author pointed out that it is more possibly for bigger windows & doors enterprises to implement brand marketing strategy.This paper chooses Beijing Witen Windows & Doors Company as the study object; put forward a set of planning of brand marketing for windows & doors enterprises. It focuses on establishing fundamental values, image, marketing strategy, evaluation and management of the brand. The author hopes that this viewpoint can provide an idea and model, which is helpful to development of retailing of windows & doors, and other industries.The author believes firmly that enterprises will gain easily the competition if brand marketing is achieved.