Research On Marketing Channel Strategy In A Energy Saving Doors And Windows Company

With the development of economy, people’s living standards improved, and energy saving doors and Windows market also obtained fast development. In today’s doors and Windows market homogeneity potential severe cases, have to channel the the world. Who can be a very good grasps the consumer, who can in the marketing channel on the construction of intensive cultivation, who can achieve market leadership. Therefore, the enterprise by the competition between the product, price competition development to the marketing channel competition. Marketing channel is the intangible asset of an enterprise, an enterprise once have extensive marketing channel network, is to have the control of betting market. The choice of channels directly influences and restricts the other basic strategy, how to establish enterprise marketing channel is the most important decision facing one.Combining with the construction of marketing channels of the theories and methods of energy-saving door window to A company of the construction of the marketing channel. First of all, to A energy-saving door window company basic, organization structure, product and performance constitute outlined, energy-saving door window to A company marketing channel based on analysis of the current situation, this paper discusses the energy-saving door window company A door window product development of energy saving face change channels and its deficiency; And then, based on the energy saving door window industry characteristics and channel situation, problems and development trend of A determined based on the analysis of energy-saving door window company marketing channel of the optimization of the target, and the marketing channel of the structure, function and specific channels relationship between design; Secondly, this article from the middlemen options, conditions and evaluation method to determine the energy-saving door window on A company’s distributors selection strategy, and puts forward the middlemen to price, the incentive and the management measures such as there goods; Finally, this article from the organization structure set up and staff recruitment management, system construction and risk control and so on several aspects of the channel control measures.Through the study of the theory, the energy conservation field marketing channel of door window a development and rich role; Practice of energy-saving door window company through A channel pectination and optimization, set up the new energy-saving door window field channel mode and strategy, to company channel construction can play the lead role.