Font Size: a A A

Based On The Vision Of The Strategic Transformation Of Research

Posted on:2010-12-12Degree:MasterType:Thesis
Country:ChinaCandidate:X L MiaoFull Text:PDF
GTID:2199360278954890Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the change both of the industry structure and the market, strategy adjustment becomes an important subject that many enterprises need to face. It is an important decision to make adjustment in its strategy timely and rightly from the need of development. To make sure the strategy adjustment being convincing and executable and to avoid the possibility of getting lost during the strategy adjustment, the leader of an enterprise should choose the right method of the strategy adjustment. Strategy adjustment guided by company vision is a new method.As a part of strategy management, vision management plays an important role in strategy adjustment, which helps to give the direction and reach a common understanding. Building a vision which could be accepted and admitted by all members and carrying on reform in organization as well as culture and management will be greatly helpful in making sure the strategy adjusting smoothly and effectively. This essay will discuss the strategy adjustment from both the theory basic of vision management and practice. To highlight the practical significance of the topic, here we take a real enterprise, J group, as an example to analyze how to fulfill the objective of an organization by building a vision.The rapid development of creativity industry not only creates a god-given opportunity for enterprises but also improves the soft strength of a city, not only creates social benefits but also economic ones, and improves not only the development of creativity industry itself but also the development of creativity industry park. How to make suitable strategy to adapt the change of market and grasp the opportunity of the creativity industrial park? How to improve the competitiveness so as to realize sustainable development? These are questions which need to be answered for many enterprises.J group is an enterprise of the kind. It was used to be an enterprise which was mainly engaging in the business of manufacturing sector. And now it is considering its vision and the possibility and practicability of a strategy adjustment, by analyzing the vision of the creativity industry, the creativity industry park and the city. Through analyzing the aspect as well as the practical measures of the topic, we try to make a meaningful reference for enterprises which are making or will make a strategy adjustment.
Keywords/Search Tags:Vision, Strategy Adjustment, Creativity Industry, Creativity Industry Park
PDF Full Text Request
Related items