Small And Medium-sized Management Consulting Firms Marketing Strategy Research

Now we are facing up a globalization era, which opens up a totally new world to all Chinese enterprises with huge opportunities. Yet if we read carefully the underneath part of our economy rocketing, there were problems, maybe inevitable and some how blind to all booming firms related. China turned to be a huge and merging market for consulting service. One by one, a number of global players entered China. Meanwhile a lot of small and mid sized local consulting companies got to born. Obviously the consulting industry is still young in China, and it lacks of a mature and widely accepted business principles or rules. Some bad service providers in the market fail their projects with clients. Both those two indeed had left a negative image over the whole industry.For small and mid sized consulting companies there are other obstacles: size, credit and brand name for instance. These disadvantages can easily jeopardize their intelligent effort to win a big project. They need to face up challenges all the time to survive a good future.Taking IN Company as major setting, this research focuses on the way of marketing for the small and mid sized consulting companies. At first a SWOT analysis was conducted to help the company set up development strategy. Followed, a positioning analysis was done to help clarify their unique positions in the market place. Finally the marketing tactics was drafted out to lead the company development path.