Inner Mongolia Telecom "tianyi" Brand Marketing Strategy Research

The telecom companies of China restructured and the 3G age was arrival.It gives China Telecom a lot of serious challenges.At present,China Telecom is the largest full-service operators in China.In this new situation,China Telecom regulated their own advantages positively and introduced "e surfing" Internet mobile telephone at the first time.China Telecom stands the cutting-edge of 3G business in domestic.Thesis was base on the marketing theory and used environment analysis tools such as SWOT,PEST,to analyse the external macro-environment of the "e surfing "brand marketing.Thesis thinks that China Telecom is in the ascendant at technology,network,service,possession of favorable market conditions,so they are on the first to introduction of "e surfing" is a wise move,and it holds up a head start in the 3G market.On the other hand,the brand marketing strategy of"e surfing" was worthily. China Telecom bundles fixed-line and marketing,makes full use of their phone at a fixed edge,booking number,cell phone to send calls to buy,such as the introduction of activity,not only as a "e surfing" attracted to more user groups,but also generate tremendous pressure on competitors.China Telecom to be "a century of service",and based on the service for perfection.The entire marketing strategy to resources,competition,service for fundamental,are the right marketing program.At Inner Mongolia Branch of China Telecom to promote "e surfing" external environment based on PEST analysis,from the product,pricing,channels,promotion and marketing portfolio in terms of marketing give recommendations.