Study On Marketing Policies Of E-surfing Business Of Shenyang Telecom

Third generation mobile communication technology (3G), is to support high-speed data transmission in cellular mobile communications technology.3G service can simultaneously transmit voice and data information, and the rate is generally more than a few hundred kbps. Currently there are four3G standards:CDMA2000, WCDMA, TD-SCDMA and WiMAX. Compared with the first generation analogue phones (1G) and second-generation GSM, CDMA and other digital phones (2G),3G refers to wireless and multimedia communications with the Internet and other next-generation mobile communication systems. With the openness of the domestic3G market,3G licenses have been issued in many cities. There is no doubt that3G market will develop increasingly, and the Chinese mobile communications market will face a re-shuffle and re-division of the pattern. As a new force of Shenyang mobile telecommunication market, Shenyang Telecom will face new opportunities and challenges in the new historical conditions.At present, Shenyang Telecom has achieved full business operations, including fixed telephone, fixed broadband, mobile communications, leased circuits, corporate network, value-added services and other communications services, etc. With a similar organization structure of the China Telecom, Shenyang Telecom has individual, government and enterprise customers, integrated human finance, network building, customer service, operation and maintenance and other departments. E-surfing business is3G telecom services brand in Shenyang Telecom, and its marketing strategies and tactics will be crucial to the development of the company’s future development prospects.3G technology standard, business forms, business applications, industry competition, industry chain are very different from2G. After issuing3G licenses, many operators are facing a new tough problem. E-surfing telecommunications operations in Shenyang is one of them. No doubt, E-surfing of Shenyang Telecom is facing on the business development opportunities, while also facing challenges.In the face of increasingly complex business environment, how to focus on the balance between long-term goal and the current reality of the enterprise, how to develop E-surfing business marketing strategy, obtain market competitive advantage, are very urgent. Shenyang Telecom must pay close attention to a current topic. This article attempts to apply marketing management theory and research methods into E surfing telecommunications business, so the development of E-surfing business can learn from some of the recommendations.