| Nowadays, the telecommunication industry is getting more and more important to the national economy growth. This enables the information industries become one of the pillar industries in China. And the mobile communication and migration, becomes the most rapid industry. It is more than ten years since China Unicom was established in 1994, which introduced a competition mechanism in the field of telecommunication. But we are not very clear for the competitive performance. Therefore, it is necessary to analyze the competition situation and performance for the period.In this thesis, the SCP of Western Industrial Organization Theory is used to seek out the root causes of our problems in the mobile communication industry. SCP is Structure-Conduct-Performance. At first, the Industrial Organization Theory and the key features of mobile communication industry are introduced, which is the preparation for the analysis of following chapters. Secondly, the market structure of mobile communication industry, market conduct and market performance in this industry are analyzed step by step through the SCP. When referred to the market structure, it can be concluded that in China the enterprises of mobile communication industry exist with big scale, but they make a double oligopoly structure, which is analyzed by market concentration, market scale, entry barriers, economic growth and product differentiation. For market conduct, the main use of case study and game analysis is applied to res earch the pricing, Sales conduct, mergers and industrial reorganization of mobile communication industry. Now, the market performance, here, through the empirical data analyzing, DEA method used for technology efficiency, pure technical efficiency and scale efficiency of mobile communication industry were measured. Finally, basing on the preceding analysis of the SCP, some recommendations are supplied as organization policy to settle down the problems of Chinese mobile communication industry. |
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