Entrepreneurs Integrity Evaluation Model Study

As an important part of the community, business integrity has an important impact on community, but our country is short of integrity. Special report on the development of leaders in business, 2002 pointed that the characteristic of an entrepreneur is the most crucial factor that determines business integrity, which showed that entrepreneur is the most key factor to determine business integrity. Establishing entrepreneur evaluation system is an important measure to improve business integrity. At present, domestic study on entrepreneur evaluation is lack, and the exsiting research has been mostly from the perspective of financial indicators to explore, neglecting China's national conditions. As a result, this article based on the background, start to study entrepreneur integrity, and try to establish a suitable entrepreneur integrity evaluation model in order to raise awareness and the level of entrepreneurship, and enhance the integrity of the enterprise level.First of all, the author starts from the existing literature, and theretically summarize some main concepts which are related to entrepreneur integrity, and defines the concept of entrepreneur integrity.That makes the foundation to build and abstract the main factors of entrepreneur integrity.Secondly, based on idiosyncratic capital theory and classical credit rating method, combined analysis of the above content, it is to induce indicators of entrepreneur integrity evaluation and design questionnaires. Through the issuance of questionnaires, the use of factor analysis method comes to the 10 non-factor related to the level of good faith interpretation of entrepreneurs: personal quality factor; personal morality factor; business ethics factor; personal capacity factor; personal experience factor; personal characteristics factor; encourage health factor; external constraint factor; factor of corporate governance; internal factors. At the same time, we also identify their counterparts in all the major factor relationship between indicators.Third, using least squares (that is Lagrange multipliers), the author calculates that these factors not related to each other the relationship between weight, which established a level of integrity entrepreneurs (I_ep) Model and the model's reliability and validity verified.Finally, based on the text of the previous study, the author sets out the conclusion of the research of this article, pointing out the shortcomings, as well as follow-up study on the outlook.