Shanghai Tourism Transformation And Upgrading Of The Strategic Opportunities And Path Selection

China economy has seen a multifold and complicated development in the new century as the marketization and the economical globalization go deeper and faster than ever before. Thus it becomes a main task for the Chinese economy to promote the economic transition and industrial upgrading. How the industry of tourism, the important new growth point of the national economy, will adjust the development strategy to adapt the changing situation of economy and market has become the important researching subject of the Chinese tourism. In 2008, the National Tourism Meeting, the National Tourism Bureau decided to promote the process of the transformation and upgrading of the national tourism., hopingly to faster the step of transiting the big tourism country into strong tourism country. And the bureau pointed out that the key element of strengthen the national tourism is to transform and upgrade the tourism. This is a must for the national tourism development, and also the main task of the whole tourism industry in present and in the future.Shanghai is a front force in the international tourism industry competition, and in the mean time, the vanguard in the domestic tourism market, functioning as a model in the domestic market. Therefore, the transformation and upgrading of Shanghai's tourism to some degree represent the development orientation among the domestic tourism cities. This thesis takes the theme of the strategic opportunity and direction choice of the Shanghai tourism transformation and upgrading. This thesis is constructed on the following three sections:Preface——first the re-explanation of some basic terms is made, the theoretical structure is based on the economy growth and development theory, the agglomeration economic theory, the theory of value chain, the theory of the record life, the theory of strategic management, and so on. It is pointed out that the industrial structure upgrading of the tourism industry is, as it were, a governmental goal and system management of the future tourism industry. It contains two aspects, first, the transformation and upgrading of the tourism industry, aiming to promote the whole tourism industry; second, the transformation and upgrading of the tourism company, aiming to better the development of the tourism companies.SectionⅠ——Mainly discusses about the practical situation and strategic opportunity of the Shanghai tourism transformation and upgrading, this section gives a brief picture of the historical and present situation of the development of Shanghai tourism industry. In the following, a detailed exploration is made of the strategic opportunity, the practical challenge, the unique advantage and disadvantage of Shanghai tourism industry transformation and upgrading, forming a reason analysis of Shanghai tourism industry. And this section makes a research and judgment of the transition period of the Shanghai tourism industry, and the prospect of the Shanghai tourism industry, a key analysis is being made on the inner characteristic of the Shanghai tourism industry, and the concrete approaches of the transformation and upgrading in many perspectives.SectionⅡ——After the macro analysis of the some aspects of the transformation and upgrading of Shanghai tourism industry, this section makes a deeper analysis of the evolvement of the situation of tourism industry and business model innovation---the core element of the transformation and upgrading of the Shanghai tourism industry. Based on the theoretical discuss and case analysis of the basic rules of the Shanghai tourism transformation and upgrading in the evolvement process, testing the rationality and feasibility of the approaches given above of the Shanghai tourism transformation and upgrading.