Discussion On Auto 4s Shop Construction And Management Of High Performance Sales Team

In October 2009, China became the third nation whose vehicle production reached 10 million of the country after United States and Japan. Accompanied by the rapid growth in car sales, auto brand franchised 4S dealers have also sprung up. Since the foundation of first auto 4S shop in Beijing in 1998, auto shops have brought the auto maker's service standard in sales and service to consumers and protected the car customs interests. But with the dramatic increase of car sales and the rapid expansion of the number of 4S shops, many practical problems exposed constantly such as weak implementation of brand sales processes, low quality of sales personnel qualifications, poor solidarity, high staff turnover, low customer loyalty, and low profits. Dealers focus on the low-level competition about sales price and can't help but concentrated on short-term target such as sales volume task assigned by auto manufacturers.Because of operation pressure, many serious problems currently exist in 4S stores such as emphasis on "Business", "Operation" but neglect "Training person", "Management" and other similar phenomena. Sales department managers have been dragged down all day in their daily sales, while not devote special effort to consider the sales team building. The most urgent task of auto dealers is to cultivate more excellent staff and build a high-performance team who can provide high-quality service to customers. Staff and team are key element of auto 4S shops.This thesis theme is "The construction and management of high-performance sales team in 4S car store". This thesis is based on the current status of automobile 4S dealers, using knowledge of Organizational Behavior, Management, Human Resource Management and other professional theories. The author is a sales manager and possesses 5 years of practical work experience ranging from sales consultant to sales manager, ranging from sales department to marketing department in a car 4S shops. He makes use of his professional background to write this thesis. The author aims to construct a series of effective method of sales team management through this thesis.Details contain:Focus on human-oriented management, recruiting sales staff with learning ability, high moral character, positive values; rational people-oriented management in institution management, accurate and effective incentive to establish positive and mutual trust sales team; superb leadership; influence mentality of sales team to establish clear targets and inspire the team's initiative.In my three years of on-job postgraduate intensive research and study, I think that the ideal result as described above in the following four aspects:human-based management, effective communication, effective leadership and talent selection has a critical role to create a high-performance auto 4S sales team. With competent sales team, you can ensure continuously improvement of sales service performance and it is a solid guarantee for sales profits.