How E-commerce Development, Promote The Pharmaceutical Industry

Chinese Medical E-Commerce has developed more than ten years, but still in beginning period. On the background of external international economic crisis and internal medical system reformation, which model Chinese medical e-commerce should follow, this is a urgent problem for us to resolve.This dissertation researches how medical e-commerce promotes the development of Chinese medical industry, especially how to deploy in order to facilitate medical reform. It exploratory researches the current Chinese medical e-commerce model, analyzes existing problems and provides more perfect method as well as points out the future developing direction for medical e-commerce. And this dissertation also make out some advise about how government should do to promote medical e-commerce.The first part is to present the problem. It briefs the research background, main content and research method, introduces related theories and briefs the existing problems.The second part is to internal solving the problem. Take Yilubaba Webå'ŒHaihong Web as example, it analyzes two typical models, triggers out enterprises'potential demand, and arrives at the conclusion for current models to perfect to facilitate medical reform and adapt the world economic crisis, as well as presents the future developing trends.It presents the method to foster and construct medical information market and the advises to improve medical e-commerce legislation.