The Development Of China's Pharmaceutical E-commerce Research

research objective The pharmaceutical industry because it is directly related to people's life and health,compared to other industries have certain particularity.In recent years,due to the rapid development of Internet technology,e-commerce has begun to lead the development direction of all walks of life.Along with the e-commerce industry constantly advancing trend,many pharmaceutical companies have begun the pharmaceutical electronic commerce test.But because of the time development of the pharmaceutical electronic commerce in China is relatively short,western developed countries for reference the advanced experience is very limited,the development of the pharmaceutical electronic commerce in our country are facing great difficulties and challenges.In the country to vigorously promote the development of the pharmaceutical electronic commerce environment,how to better the development of China's medical e-commerce the common research for pharmaceutical regulatory authorities and pharmaceutical companies and medical schools.research method This paper uses literature research,social investigation and research method of case analysis,with the national policy and legal document oriented,starting from the current situation of medical e-commerce,analysis of China's medical e-commerce in the past 20 years of the development process of the merits and shortcomings,put forward countermeasures and suggestions to promote the development of the pharmaceutical electronic commerce in our country.Findings The following six parts on the research results of this paper: the first part is the general overview,including the research background,the development of China's pharmaceutical e-commerce research present situation,research purpose and significance of this study,research ideas and methods and the innovation points of this paper,laying the groundwork for the discussion;the second part is an overview of the pharmaceutical electronic commerce,a brief introduction to the concept of theory about medicine electronic commerce in our country,including the medical network advantage of e-commerce,the environment for the development of China's medical e-commerce and different development mode;the third part through the literature on foreign pharmaceutical e-commerce development,the development of relevant policies and governments to implement mode the research and analysis,summed up the analysis of the development process of Europe and the United States pharmaceutical e-commerce and advanced experience,for our country medical electronic To provide theoretical and practical basis for business development;the fourth part is the development of the pharmaceutical electronic commerce in China,through literature research,data collection will be the development of the pharmaceutical electronic commerce in China in the past twenty years can be divided into three stages,respectively for the development of the bud,explore the development and rapid development;the fifth part is the analysis of the current development China's pharmaceutical e-commerce problem: China's current laws and regulations are not perfect,the lack of specific medical e-commerce laws and regulation is not in place;the information level of electronic commerce in our country medicine is not high;the pharmaceutical logistics industry development in our country is not perfect,repetitive construction seriously;the public in recognition of the pharmaceutical electronic commerce is relatively low,positioning the pharmaceutical electronic commerce of consumer groups is not accurate;the sixth part is on the development of China's pharmaceutical e-commerce construction On 1.To further refine and improve the laws and regulations of medical e-commerce related to the government to strengthen supervision and gradually release net sales of prescription drug market;the integration of pharmaceutical logistics industry,improve the development of the third party logistics;the increase of the pharmaceutical electronic commerce propaganda work,enhance the quality of service.research conclusion The paper draws lessons from the development experience of foreign medical e-commerce,and summarizes the problems and deficiencies in the development of China's pharmaceutical e-commerce,and puts forward the opinions and Countermeasures for the development of China's pharmaceutical e-commerce.