Yin Ruins In Anyang Tourism Development Strategies

With the higher development of the cultural heritage movements in the global area, the tourist activities with the cultural heritage site as the destination were increasing rapidly and gradually became one of the main forms of the world's tourism. The kind of culture heritage tourism will not only bring the splendid culture landscape, but also give the spiritual enjoyment to the tourists, it's the higher standard of tourist activities.As the world's famous cultural heritage site, the Anyang YinXu presented as one of the most famous early capital ruin in China. It's excavated the whole establishment palace site, the huge size of the imperial tomb, the highly developed bronze, totally complete character system, etc, all of them show that this is a grand ancient city, a political reign center, economic management center and military command center and cultural protocol center. It represents the gloriest page during the early periods of Chinese civilization process.The Anyang YinXu has the incomparable splendid value, even compared with other famous cultural heritage site, it will still be fabulous one. Relying on such predominant resources, the tourist activities in this place should be prosperous, but it is not so in reality. The essay has analyzed the exploitation actuality of The Anyang YinXu cultural heritage tourism and pointed out several main problems such as the singleness of its display, faultiness of its display system, lack of district cooperation and lack of marketing, etc.From the deeper investigation, the essay pointed out several ways of improving the quality of The Anyang YinXu cultural heritage tourism, make it be worthy of the name of the world cultural heritage tourism. These measures include adjusting cultural heritage tourism product structure, shaping the brand image-building, giving publicity to the tourist activities, improving the integration service, containable development, etc. Of course, these measures should be built on the preconditions of its authenticity, integrality, combination between protection and utilization, market-orientation and integrated exploitation.