Perspective On The Concept Of Car Advertising - A Transmission Ceremony

This study used the framework of the visual text analysis methods, in the dissemination of the Perspective View of the ceremony, on the dimensions of multi-car advertising. The reason why car ads have research value, first of all is the car itself has a unique media properties, compared with other modes of transport, the car appears in the "extended body" of the function is clearly a milestone, and this car as a viewed in the perspective of media studies is the lack of communication and inadequate. Second is the car advertisement contains a vehicle and the city, the city's complex relationship with the advertising, automotive advertising may be sort of a breach of these complex relationships. Gave birth to modern cars and industrial mass production line of cars, bringing the car before they can get popular. Widespread popularity of the car is clearly the traditional form of urban space and the organization had a revolutionary impact, which is reflected in the increase in highway construction areas, but this is actually the same product for the industrial process of urbanization in the stage performance. Until modern times, the relationship between the city and the car has become the city can not do without cars, car has a lot of space and resources to take up the contradiction between urban structure, the complex relationship between people and cars can be said to be a microcosm of urban problems. At the same time, modern city is intertwined with the material and spiritual, production and consumption, flow and eternity, and many other contradictions, advertising and the formation of these conflicts are not unrelated. Third, research in advertising, as advertising has been described characterized by many, but as a research orientation construct relatively little advertising.In this study, multi-dimensional automotive advertising research has the following three steps:first, to disseminate the perspective view of the ceremony were the car, advertising and cities interpretation note as the media vehicle, as the ceremony, the advertising and communication as a cultural carrier the reasonableness of the city. Second, the relationship between people and goods and commodities, basic properties (value and use value), and from "Why have cars," "what is car," "how to use the car," three levels of the automotive advertising framework. Third, the results of car ads starting framework analysis shows that the concept of car ads build on the urban space, urban life, urban culture may affect...