| The automobile industry is an important pillar industry in national economy, its` industry chain is length, associated with other industry highly, and riving a strong contribution to economic growth rate. Automobile industry has a strong pull effect for the machinery, steel, rubber, petrochemicals, textiles, light industry, electronics and other upstream industries, and also for finance, insurance, maintenance, trade and other downstream services industries. And it also has a strong effect on pulling large expansion of domestic demand and employment, because it has a wide range of labor force employment and pull the consumption in a strong effect. Therefore, the auto industry plays a very important role in national economy and social development.Since 2001,Yancheng auto industry has a cooperation with Dongfeng and Kia. The vehicle manufacturing and parts industry has a rapid development, the size of the business growing rapidly, while automotive service industry has also grown up rapidly. Automotive industry has a increasing contribution to the economy in Yancheng. Yancheng automobile industry has been becoming an important vehicle manufacturing base in Jiangsu province, while has also achieved a certain influence in the country. But the Western developed countries accounted for an absolute proportion in the global automotive market, multinational companies dominate the auto industry's core technology, leading global automobile industry development direction, and this dominant position will not change in the short term; the domestic automobile industry has a increasingly fierce competition among the regional, and the city in Jiangsu who has the automotive industry have increased the intensity of the auto industry's support. It is essential for Yancheng auto industry to have a good and fast development. Thus, studying competitiveness of Yancheng automotive industry, finding the key factors in its development, and exploring a scientific way to enhance its competitiveness are of great significance for maintaining existing advantages, achieving the healthy development of industries, and as well improving the overall level of development of Yancheng economy.Based on the theory of competitiveness, this study has carried out a SWOT analysis on the Yancheng auto industry, and also based on the mechanism of industry competitiveness evaluation, building up a index system for evaluation of auto industry, using linear evaluation model to conduct a comprehensive evaluation on Yancheng automotive industrial competitiveness. This study has a deep analysis of the Yancheng advantages and disadvantages of the auto industry, revealed the key factors to enhance competitiveness, and, ultimately, given suggestions on the promotion of Yancheng Automobile Industry Competitiveness.Through the research, we come to the conclusion: compared with the automotive industry base like Shanghai and Tianjin, or with Nanjing and Yangzhou, the competitiveness of Yancheng automotive industry is in a backward position. Through the analysis, find out the key factors that restrict the competitiveness of Yancheng automotive industry. The factors as follows: vehicle sales business is not prosperous, economies of scale were difficult; complete industry chain is short, the localization process of parts industry is slow; the development of service industry is slow, car culture is not concentrated ; independent R & D capability is weak.Based on the conclusions above, the author puts forward specific proposals: to promote the restructuring of industry consolidation and optimization, supporting the leading enterprises bigger and stronger; to development the auto parts and auto services, improve the automobile industry chain; to accelerate the pace of technology absorption, increase R&D capabilities; to improve the environment of the auto consumption, foster personal automobile consumption market. |
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