Research On The Competitiveness Of China's Independent Brand New Energy Automobile Industry

The development of clean-energy vehicles is not only the need of industrial upgrading,but also the trend of future.The Chinese government in the "13th Five-Year" plan explicitly proposed to vigorously support the development of new energy automotive industry,and has formulated a series of policies.Under new normal of Chinese economies,the strategic emerging industries represented by the new energy automotive industry as an important support for the real economy,the promotion of its industrial competitiveness will help the independent brand car to achieve strategic competition heights.This paper focuses on the brand new energy automobile industry competitiveness,based on industrial competition theory,using Potter's "Diamond Model",factor analysis method,qualitative and quantitative analysis of the brand new energy automobile industry competitiveness.Firstly,the background and significance of the research are explained,and the connotation of independent brand and new energy automobile industry competitiveness is clarified.Secondly,the paper explains the formation mechanism of industrial competitiveness,analyze the mechanism and interaction of each factor of the new energy automobile industry competitiveness.Then,combined with the general situation of the automobile industry characteristics and the development of new energy industry brand,using elements of Potter's "Diamond Model" model of brand new energy automobile the comprehensive evaluation of industrial competitiveness,analysis the advantages and disadvantages,achieve a full range of understanding.Again,using factor analysis,evaluation indexes for the quantitative analysis of the brand new energy automobile industry competitiveness from four aspects of production,market,technology and capital;empirical analysis with different new energy car prices data of domestic new energy automotive industry competitiveness by comparison,and the world's top five production of new energy vehicles the country has carried on the comparative analysis of industrial international competitiveness.Finally on the basis of qualitative analysis and quantitative analysis results respectively from narrowing gap on the core technology,Strengthen publicity and promotion,optimizes the policy of environment system and other aspects of the brand new energy automobile industry to enhance the competitiveness of the relevant recommendations.