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Pearl River Food Group's Integrated Business Strategy Research

Posted on:2011-10-06Degree:MasterType:Thesis
Country:ChinaCandidate:C ChengFull Text:PDF
GTID:2199360305495106Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The country is to the grain distribution of the modern industrial development, build up of grain from the prison governor, and ensure that the state grain production safety of state-owned enterprises, the future to participate in the course of market competition, with opportunities and challenges. Be combined with the food situation changed and state-owned grain of business management; ensuring that national food security, through institutional mechanisms and innovative ways of state-owned grain channel enterprises and enterprise development of a strategic study is to ensure that our food security of the important issues.The pearl river for Guangzhou the grain group of the largest state-owned grain of the enterprises, representative and domestic enterprise is state-owned grain of the use and management know-how. the related theory, for its business operation and financial capacity, swot analysis using analysis and the external factors, the evaluation of the matrix for complete the chart for it, the company in the current development of the situation in the main problem. On this basis, in accordance with the grain circulation system in the reform of the overall demand, the company's strategic planning, management and food products design, marketing strategies to use 'policy-related business from operating activities of integrating integration of design and implementation programme, efforts to build the import, storage, processing and deeper processing trade, retail establishment of a complete and efficient grain industry mode, For the promotion of the pearl river, core competitiveness and to strengthen the regulatory provisions in the modern grain circulation and promote industrial development and make contributions.
Keywords/Search Tags:Grain circulation enterprises, integration, management strategy
PDF Full Text Request
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