Three Typical Areas In Western China Inbound Tourists Satisfaction Measurement Research

Tourist satisfaction is recent academic study tour, as one of the important topics in tourism, especially the rapid development of tourism, inbound tourism development in eastern unbalanced situation increasingly prominent, and how to realize the typical western region, especially the tourism sustainable development of inbound tourism fast, tourism and western tourism industry of common concern.Based on the national natural science foundation of China in the typical regional tourism flows east-west progress into space research on mechanism of evolution economics, management, behavior, psychology, statistics, based on the theory of tourism, etc, to travel satisfaction for arrivals research based on national tourism department, statistics and authority dissimilating project investigation in 2008 "the first survey date",qualitative and quantitative research methods, combining theory and empirical analysis, comb ned with reference to previous research literature on the satisfaction of scholars in China and western tourism development of western China, three typical areas of tourist arrivals and service quality satisfaction survey research conducted in west China, the development trend of tourism, inbound tourism market development in western regions, tourism management and overseas marketing, tourism research plan, tourism product upgrades and the entry tourism sustainable development on theory and practice guidance.This study is the main content of the following aspects:First, the arrivals satisfaction index evaluation:according to the investigation data and statistics, the authorities using mathematical analysis and mathematical model for arrivals survey data analysis and evaluation of each index and weight, scoring three typical western research area arrivals satisfaction assessment.Second, the western area of the three factors of tourist arrivals probe:assessment of satisfaction, through the development of the three regions inbound tourism advantages and disadvantage factors, seek the influence of tourist arrivals westward, to improve the key factor in western tourism development planning, international marketing proposal.Third, the entry tourism behavior of travel between visitors to influence degree of satisfaction analysis:in 2008 to functional group in xian (big), each tourist city and yunnan-guizhou empirical research, based on data from the tourist motives, gender, age, occupation, education, family structure, etc, to western demographic characteristics of arrivals behavioral differences between analysis and the influence of the tourist satisfaction.Based on the three typical area in west China arrivals satisfaction research assessment, this paper mainly as follows:(1)through the arrivals of measurement and calculated, three typical areas of satisfaction scores arrivals, each district arrivals for 8.12, belong to the highest satisfaction with perception interval, and big xian area yunnan-guizhou arrivals satisfaction 7.8 and 7.4, belong to satisfying perception interval. Comprehensive comparison that each area tourism development faster and tourists satisfaction, large area and yunnan-guizhou xian area tourism, inbound tourists relatively backward lowest satisfaction.(2) three typical area different guest source area of satisfaction scores arrivals. Big xian area entry tourist satisfaction from high to low for this:American tourists (7.92), Oceania (7.43),Asian tourists (5.96) and the European tourists (5.84), north American tourists and Oceania tourist satisfaction to satisfied interval, Asian tourists and European tourists satisfaction belong to the basic satisfactory interval. Each district arrivals satisfaction from high to low is as follows:the Oceania), North America 7.36 visitors (7.17), Asian tourists (7.10) and European tourists (6.52) visitors satisfactory. Yunnan-guizhou area arrivals satisfaction from high to low for the Oceania (7.11),north American tourists (Asia), visitors (5.68) visitors (5.45) and European tourists (4.84) except satisfaction, other Pacific tourist visitors especially European tourists satisfaction is relatively low.(3) affect arrivals level of satisfaction, advantage and disadvantage factors. Big xian area tourism development of the advantages for tourism expectations and tourist attractions, Disadvantage factors for environment and tourist shopping. Each entry tourism development area of advantages for tourist attractions, travel shopping and city image, Disadvantage factors for travel service and transportation. The entry tourism development area of components for urban image, advantages and characteristics of local environment, Disadvantage factors for tourist attractions, public health and tourist shopping.(4) three regions'has the following main arrivals behavior characteristics:25-44 years of professional and technical personnel, with college or bachelor degree, family structure in single and married without children majority. A balanced male sex ratio, slightly higher than female tourists sightseeing, tourism motivation and leisure vacation to give priority.The innovation of mainly include:(1)set up in this paper, a theoretical model arrivals satisfaction the arrivals of satisfaction based on prior expectations, swim and swim perception experience after three level, based on three levels and evaluation index scores, and tourists grey relational analysis method of data processing, three typical area in west China arrivals quantitative evaluation of satisfaction.(2) the three typical area in west China combining research and evaluation of our analysis, the entry tourism research in large scope to supplement for regional research studies next entry level of satisfaction is the intensity and direction of flow of tourism in China, and the groundwork for the entry tourism flows the progressive evolution mechanism study something to provide the reference.(3) tourist arrivals of satisfaction analysis, combined with the arrivals of different guest source area, satisfaction influenced the entry tourism development advantage and disadvantage factors, three typical area of western China and rapid inbound tourism, harmonious development, put forward the Suggestions and opinions with guidance.