Comparative Analysis On Consumer Behaviour Of Inbound Tourists From Japan And India

In the context of repid development of outbound toursm in every country, how to attract more tourist and enlarge the market became a most concerned topic.Asia is our elementery tourism market, and it used to be an important outbound destination. However, according to a survy from WTO, Asia has already become the largest outbound storage region, and 78% of the Asian outbound traffic is to the region itself. The fast development boost a number of newly emerged tourist generating countries, among which India was one of the fastest growing countries in its outbound tourists number to China.Japan is our triditional tourist resource country. No matter seen from the tourist number or expenditure, it is superier to China inbound market.The thesis make a comparision on the tourists behaviour between Japanese and Indian tourists, by doing a survey, using the knowledge from psycholagy, cultrology, economics, and statistics. And trying to give some useful suggetions to tour operaters at home on exploring the tourism market.After interviewed several Japanese and Indian tourists, and analysis the questionares,we can draw from the investigation that: Japanese tourists are older than Indian tourists. Male from both countries are more tan famale tourists. The occupation of Japanese tourists are generally equilibrate, with a larger proportion of business man. Both Japanese and Indian tourists like to choose tour in group. Japanese tourists didn't stay as long as Indian tourists did. Japanese tourists like special Chinese souvenirs. Indian tourists like mountain destinations.The marketing stratigies are given in the final part of the thesis, including two aspects:to Japan market: detailed and multiple promotion mathod. Maitain and further develop the elder market. Attach importance to the famle and youth market. Put more cultural elements into tourism products. Refine the infrastructure. To Indian market: enhance cultural tourism products. Unite promotion-loope products-completnentery advantages. Lower Price,comfortable hotel service, humanizing service.