Office Supporting Product Marketing Strategy Research

60 years of China builds on the current stage of China's economic system and the reality of the times, office accessory products industry in Chinese economic background, its development process deeply branded on the mark with Chinese characteristics. After decades of development, China office accessory products even have made great progress, but the market is still in an immature stage, there are many problems. The existence of these problems greatly hindered the sound development of product markets.This paper first introduced the background and meaning of choose this subject, defining areas of the office accessory products. Then focus on development process of China's economic system and the office accessory product, analysis of existing problems, and using SWOT analysis and the five competitive model to analyze market state, On this basis, the paper proposes the marketing framework and supporting strategy of office accessory products under China's economic system. In this paper, Shandong LW Furniture Co., Ltd., for example, through its comprehensive analysis of the marketing situation, explores the marketing model of office accessory products under Chinese economic system.The article builds the structure of marketing model in customer perspective and also puts forward appropriate policy support. This model is based on the customer value theory, relationship marketing theory and game theory and other theories. This model is based on the current situation of office accessory products. The guiding principles are achieving a win-win for enterprise social and customer goals, based on customer value, using two-way transmission mode as well as creating "learning organization".