Inner Mongolia Yisheng Biotechnology Co., Ltd. Research On Marketing Strategy Of Buckwheat Series Products

As economy advances in China,people's living standard is widely raising,while this also result the widespread outbreak of all kinds of diseases,such as three high disease,diabetes,and the incidence of various types of cancer to record highs in recent years.Consequently,people pay more and more attentions to preserve their health and improve their consciousness for health,and organic food becoming vigorously popular among consumers.Quinoa,as a kind of low fat,low sugar,and low starch food,have a very high nutritional value which is particularly suitable for people with three high disease and pregnant women,what's more,the nutritional.value of quinoa perfectly meet the consumer's preferences of the pursuit for balanced diet.But now China's per capita consumption of quinoa is less than one percent of the European and American countries,this may be because of the quinoa as the latecomer in cereals which is not been known to domestic consumers.On the other hand,it is due to the short time of introduction and lack of planting experience,combined with the weakness of current related research and technical support,which lead to quinoa planting in our country with the character of scarce varieties and low yields.Further,under the transformation of Internet plus industry way,organic agricultural products industry sales model is undergoing new changes and needs to be innovated.This paper study the quinoa products marketing problems of Inner Mongolia yi ji biotechnology co.,LTD,which based on the current status of economy and society and combed the marketing related theory utilized the combined way of theory and practice,including STP strategy analysis method,the PEST environment analysis method,the SWOT matrix analysis method and porter five competitive analysis method,etc.This article on the basis of field research focusing on Quinoa products analysis of the external environment and internal resources of Inner Mongolia yi ji biological technology co.,LTD.And made a reasonable marketing mix strategy after the analyzing of marketing environment,which will accomplish a new breakthrough of quinoa's marketing and a reaction to the challenge of the company.At the end of the article,we generalized the target market selection and positioning and marketing strategies of Quinoa products in yi ji biological technology co.,LTD.And hoping that this paper can not only promote the marketing evolution of quinoa products of Inner Mongolia yi ji biotechnology co.,LTD,but also contribute to the research of green agricultural products.