E-learning Machine Promotion Processes And Strategies

At present, China's primary and secondary school students have 214 million, the number of people learning English as much as more than 300 million. A huge learning groups, electronic_learning products market offers tremendous opportunities. Information technology in the ascendant, a substantial increase in education for literacy, electronic_learning products market is a sunrise industry, is also a speed expansion, the lack of rules, new industries, opportunities and risks coexist.This paper first described the theory of marketing management-related, and then leads the discussion on the promotion, then, this paper related to the theory of A's status quo, challenges, industry market conditions conducted a comprehensive analysis.Then, to illustrate the role of marketing the importance of promotion and to A's 2009 summer promotion, for example, Sichuan region to analyze the sales process and the corresponding strategies. Finally, standing on a general point of view of e-learning machine sales process and the corresponding sum up corresponding strategies and make relevant recommendations.This paper argues that: Promotion is not purely a price reduction or discount, it is a combination of a series of promotional models, both can not be blindly followed, it is not fanaticism, precision marketing processes and the corresponding strategy is to study the market situation and in light of the actual situation of the company product.