The Analysis Of The Enterprise Promotion Effect Based On The Consumer Learning Theory

The consumers learning process is a key link of the purchase decision-making processof consumers. For the present, the study for the effect of consumer marketing for businessimpact study is not a lot.Now the economy is centered on the concept of marketing in order tomeet customer needs as the starting point, so it is necessary to process goods for consumerawareness that consumers learning process research. In this paper, through the study ofconsumer expectations learning behavior, the relationship between consumer buying behaviorand corporate promotional effect, and thus corporate promotional offer constructive advice.The basic purpose of a business presence in ways that generate profits, and create profitsis to sell products and services directly to consumers is object-oriented, consumer reaction tomarketing has a huge impact. Sustained and effective promotional activities, not onlyincreasing sales, the main way to promote the brand, or digest inventory, promotereimbursement against competing products, an important means to enhance customerconfidence. Thus the basis of existing relevant consumer promotions response theory,combined with the consumer model of the learning process, for promotional purposesenterprise has an important guiding significance to facilitate enterprises to improve therelevance and effectiveness of promotional activities.In this paper, shampoo as an object of study, the introduction of the intermediate variablesconsumer buying behavior through design questionnaires and data using SPSS17.0AMOS17.0questionnaire and the results were analyzed using structural equation was tested.Verify that the consumer learning process on consumer buying behavior has a significantimpact, consumer behavior have an impact on corporate promotional effect. Finally, this studypresents the factors affecting business promotion as well as some constructive comments...