Development Of China's Banking Card Industry

Bankcard industry in China has achieved remarkable success after more than 20 years' development. By the end of 2009, the total number of bankcards having been sent out was about 2.066 billions, and the bankcard consumption occupied 32% of the social commodity retail sales, and the card issuer, the acquiring organization, the specialization service organization etc. had also grown to maturity. Although our bankcard industry have developed very fast in recent years, there are still gaps while compared with some mature foreign bankcard industry. Therefore, it is quite essential for us to summarize the experience of the foreign bankcard industry, deeply analyze the problems existed in our country bankcard industry, and learn the successful experience of the foreign bankcard industrial development.This paper studies the bankcard industry from the view of the whole circumstances. Firstly, through research about the related literature, with the aid of the industrial development theory, the product differentiated theory and the industrial value chain theory, this article analyzes the bankcard industry operation mechanism, the market characteristic as well as the relationship among the participants of bankcard industry value chain, and has carried on the empirical analysis of the bankcard volume of trade influencing factors using the SPSS17.0 analysis software. Second, from the aspects of our country bankcard industrial development process, and the trends of issued bankcard number and transaction volume, this paper analyzes the present situation and the question of our bankcard industrial development. This paper also discusses the inspiration of American, Australian, and South Korean bankcard industrial development experience to our bankcard industrial development.Finally, according to the questions in our bankcard industry, this paper proposes some measures such as enhancing the countryside bankcard market construction, strengthening attacks on bankcard crime, improving the legal system of bankcard and so on, which is of great practical importance in promoting our bankcard industry.