Agriculture Super-docking: Farmers' Income Market-oriented Path

In recent years, the issues of agriculture, farmer and rural area have become one focus of the government and the social circles widely. This paper selects the recent society and more concerned about agricultural production in the circulation of a phenomenon-"Link between farms and supermarkets", research on the agricultural supply chain and its impact on agriculture. Based on the current research and practice, through questionnaires, field interviews, the literature and so on, explore the nature of "Link between farms and supermarkets", characteristics, main operating mode, with the development of objective and subjective factors to promote the development the problems faced and future trends and the market for peasant organizations and the selection and adaptation.Paper is divided into six chapters. ChapterⅠis an introduction, discussing the reason of the topic, reviewing previous studies and the method of this research, ideas and so on. ChapterⅡis an introduction to "Link between farms and supermarkets". Overview, introduces the definition, nature, causes, development process of "Link between farms and supermarkets", and the four current popular models. This chapter is to understand and grasp "Link between farms and supermarkets". ChapterⅢandⅣis to carry out the subject and the driving force of "Link between farms and supermarkets", describe the agricultural supply chain to promote positive change in the force and pressure, that the supermarket, farmer cooperatives and the government three on "Link between farms and supermarkets" attitude and their mutual relationships. ChapterⅤis that "Link between farms and supermarkets" is new market path for the peasants to increase income. This chapter is the key to the article. Based on the previous chapters, this chapter focuses on elucidation of the "Link between farms and supermarkets", the deep relations with the peasants to increase income, analysis of the latest changes as the agricultural supply chain of agricultural products of docking is how to promote farmers to increase income, and how the government put kinds of spontaneous change management into a system arrangement, analysis of developments in agriculture with supermarkets. On this basis, proposes to build for China's national conditions, set on the agricultural supply chain, the middle and lower reaches optimal management as a whole, to supermarkets, farmer cooperatives and the government as the main body, to strengthen farmer organizations, to strengthen scientific production, stable agricultural market for the content of "3&5" system. ChapterⅥis the conclusion, that "Link between farms and supermarkets" is the optimization of agricultural products supply chain management of spontaneous change and the government effectively promoted the latest product of the agricultural supply chain into the modern agricultural system for active management of the results of this kind of innovative theoretical and practical significance.Full Text links production, distribution and marketing of agricultural supply chain as a clue. It points "Link between farms and supermarkets" is the need of theory and practical interaction birth of new things. After just two years of development, "Link between farms and supermarkets" has become an effective way to link big market and small farmers. For small farmers, it is a new handle into the largest market. It is not only positive to crack "three rural" issues, but also give us a new perspective to increase income of peasants.