Hostelling International Development Research

Youth hostel first appeared in Germany, 1912. To 2010, it has undergone 100-years development. While in Chinese Mainland, it has developped for only 12 years. As a member of the lodging industry, it faces fierce competition. Low-star hotel and guesthouse are always its rivals. Furthermore, my survey regarding the International Youth Hostel in Chinese Mainland shows that they are providing service similar to that of economy hotels, and the number of economy beds accounts for about 50% of total, which will make the competition between International Youth Hostels and economy hotels more fiercer. The development of International Youth Hostel in Chinese Mainland is still at early stage and cognitive degree of youth to in Chinese Mainland is very low at present. Under such circumstances, it is imperative to roll out new featured services.On the basis of research and development review of youth hostel, the philosophy and features of International Youth Hostel is analysed. The room rate survey of International Youth Hostel in China shows that they are providing service similar to that of economy hotels, the reason of which is studied. And in depth analysis of UTELS, a major rival in Chinese maket, is made. Based on the SWOT analysis of the development of International Youth Hostels in China, countermeasures are put forward.