The Flower Girl Spike: Online Shopping, New Time And Space

As the Internet penetrates people's daily life at all levels, online shopping, as a new consumption patterns, begins to integrate into the daily consumption among urban users. It has not only changed the original economic behavior, but also become a life practice, which re-constructs people's consumption experience and consumer culture. And this change, in the behind, is a real and imagined space intertwined with the daily reality, which is created by the network; consumption is only one of the areas occupied by the network. Therefore, the study view of online shopping can not be confined to sales management and motivation of consumer spending levels, but should be deeper and more thoroughly in a historical, social and cultural perspective, from the consumer space and the interaction between changes in levels of consumer culture. So that we can analyze the new patterns of consumption on the true meaning.Based on this, the article first traced the deconstruction and reconstruction of the urban consumption of space in the wave of modernization, as well as the consumer experience and consumer culture condensate during this period, especially the visual experience in remodeling spending, which provides a comparison of ideas for the next further describe the network consumer space. In order to demonstrate a more clear, vivid sketch of the virtual consumer space, this paper did case studies on "LUNA LIMITED" and buyers "Flower Girl" ,which is the most unique and popular shops on Taobao.com. Through the description of the buyer "Flower Girl"the author tried to explain the consumption in this virtual space by the relationship reflected by human consumption, between self-performs and watch.In both historical and practical perspective, the author believes that the network has become a pure consumer space symbolic representation of space, making visual consumption from a moving body eyes gaze into the virtual view. This new consumer experience shapes a new strategy to stimulate consumption spending narrative desire. At the same time the virtual space also makes people lose the "second shopping" feeling, and the flexible way to shop makes differences between public space and private space grow fuzzy.