Analysis Of Changes On The Consumer Space In Ancient Towns From The Consumer Culture Perspective

With the rapid development of our economy and society,the tourism service industry has been developing unprecedentedly.In this background,the ancient towns of Tai Lake as the important cultural heritages of our country,with the traditional landscape features and a long history of culture,have become a destination for travelers to yearn for.During the tourism development of the last 30 years,the tourism industry has become the main force to promote the development and change of the ancient town.At the same time,the tourism consumer culture has exerted great influence on the material space and social life of the ancient town,and also has brought about the new phenomenon and the problem in the development of the ancient town space.The change of the tourism consumption stimulate the town space,the consumption logic of ancient towns space has changed-from "consumption of town space" to "ancient town space consumption".This means that our focus should be turned to ancient town characteristics and changes of space itself,otherwise,can't deep parsing ancient traditional space of the relationship between the protection and development of tourism consumption,also for the sustainable development of the ancient town tourism has a certain way.Therefore,in order to deeply research the change of the essential feature of town space,on the premise of ancient town tourism development,the author from the point of view of consumer culture,deeply analyzing the characteristic of the development and change of ancient town tourism consumption space.The author of the ancient town tourism consumption space in the distribution of land use pattern,forms and spatial characteristics of the changes in the investigation and analysis,and try to establish a framework based on the analysis of the consumption culture and interpretation.Through research,we find that the permeation of consumer culture is the dominant factor in the spatial change of ancient town around Tai Lake;Affected by the ancient town from traditionally "consumption in space" to "consumption" of the space,the ancient town land use structure and function depends on the tourist routes and tourist behavior and consumption change happened;Ancient town tourism consumption space symbols value highlights,in consumption value orientation in the process of transformation,multiple transformation characteristics of ancient town tourism consumption space and the different factors of production inputs,the ancient town tourism consumption space by continual renovation and renewal,presents the diversification of tourism consumption space types and characteristics.Author reveal tourism development in Tai Lake from a new angle,after the law of development of ancient town tourism consumption space,and the existing problems and contradictions in the process of its change based on critical thinking to promote original true ancient culture of Taihu lake watershed protection and commercial development,harmonious coexistence and the effective path.