The Consumer Space Changes And Strategies Of Network Shopping Influence

With the emergence of the Internet,we have entered the era of information explosion,the network has created a good and convenient way of communication,has brought a wealth of information,but also convenient for our life,online shopping will not be confined to the geographical constraints,shopping malls and space constraints.Consumer shopping behavior followed a significant change in 4 aspects:shopping space three-dimensional,time fragmentation,shopping mobility,information dissemination of social.And different consumer behavior will determine the layout of the consumer space.In the consumer space network blossom everywhere at the same time,early planning and presents some problems that can not be ignored,studies have shown that online shopping has obvious constraints on consumption of city space,different consumption patterns will lead to changes in the distribution and quantity of city space consumption level,consumption of city space layout need to be pre judgment on consumption of city residents,once the formation of city spatial structure of consumption,it is difficult to change the nature and structure of it is very important to investigate the effect of online shopping in the planning level of the residents consumption pattern and consumption space planning theory and method.In this paper,Shenyang Hunnan New District in Hunhe River area as the research object,in summing up domestic and foreign online shopping city consumption theory and planning space exploration experience,put forward to emphasize on human behavior as the planning principle,reasonable integration of space consumption for different levels of planning strategies,and to change the mode of commercial adaptation the mode of consumption.This paper starts from the impact of online shopping consumer entity space background,briefly introduces the current situation of changing people's consumption patterns,the rapid city of our country,and the accompanying shopping travel distance is shortened,consumers shopping simple procedures,different degrees of rise and fall of practical problems such as different levels of space consumption;and then the system the research progress of planning at home and abroad,online shopping of consumer space;to explore the relationship between online shopping and consumption space of the two,and put forward the research methods and research framework,conclusions are as follows.A survey in Shenyang,and the Hunhe area residents online shopping situation,emphasis on planning all should uphold the principle of people-oriented,consumer space planning should be done before the pre survey of consumer behavior,and combing the consumer space layout.Second,the residents' consumption behavior and consumption space of Hunhe River area for investigation,analysis,and summarizes the different characteristics between residential area residents consumption space,then analyzes different characteristics of the network shopping area.Find out the real consumption space of the impact of online shopping.Third,the combination of planning and actual operation,the use of the means of investigation to find out the loopholes in the planning,so that people's behavior guide and then plan;at the same time,put forward to deal with the network virtual space to the real consumer space.This paper aims to study the influence of Hunnan new online shopping in the consumer space,explore a development of the times,city space consumption model of sustainable development,promote the healthy and steady development of city.