Font Size: a A A

Chinese Medical Industry In The International Promotion Projects

Posted on:2011-04-24Degree:MasterType:Thesis
Country:ChinaCandidate:W DuanFull Text:PDF
GTID:2199360308483010Subject:Business Administration
Abstract/Summary:PDF Full Text Request
On April 4th 2009, was authorized to release by the XinHua News Agency, cleared the recent target that "effectively reducing residential medical charge, practically relieving the difficulty and high fee of medical treatment", "establish and improving the basic system of Medicine and Health covering the urban and rural residents, provide safe,efficiency,convenient,cheap Medicine and Health service" as a long-term goal, declared that deepening the reform of our Medicine and Health system was kicking off. The Proposal regarded that containing the equal balance between the Chinese and Western Treatment, fully unleash the effect of Chinese and Western Medicine". On the same month, The State Council issued the supporting papers, pointed out that would pushing forward the Chinese Medicine to be internationalized.The Chinese Medicine as a medical science was formed during our nations'thousands of years of production and living, also fighting with the disease, keeps improving and abounding, gives a great dedication to the Chinese Nation, and positive affection for world civilization. Especially since the reforming, and opening up of the New China, The Party Central Committee,The State Council gave high priority to the Chinese Medicine work which had success somehow, reached a new height on curing the patient,health disease prevention, popularity and awareness were conspicuously upgraded. At the same time, it has to be clearly noticed that, facing the fast improvement and expanding of Western Medicine, our current Medical industry is relatively backward, lack of research funds and professionals. The function of prevention,treatment and health care seems to entered a "bottleneck" period, can no-longer adapt the people's growing health requirements.As regard to the above views, this article has an entry point which called Chinese Medical industry globalized promotion project of Sichuan Province, start with analyzing the present situation of production process,product structure,domestic sales and exports, secondly compositely compare and analyze the market share and exports strategy of our province's medical industry project among Asia,USA and EU, finally focus on competing policy support,industry resources protection,increasing the input of R&D,marketing strategy,grooming corporate culture and complete legal protection, from the former points, elaborate how, use globalized thought to build international products, drive Chinese traditional medical industry to breakthrough the improvable barriers, products suit the international markets, among the intense competing market of globalization, adopt advanced scientific corporate management methods to manage,improve efficiency, in order to promote successful implementation of our province's project.It is the time when China's second reform deepening of Medicine and Health system as this article was writing, the National Reforming Leading Group Bureau is located in The Social Development Department of The National Development and Reform Commission, the corresponding provincial reforming are leading by the local province division where I work at. During the reforming process, I gradually understand Sichuan's medical industry current situation, grasped some basic data, and also gave rise to how to promote Sichuan's medical industry becoming globalized improving. Examining objectives mentioned here are realistically meaningful, the research methods are scientifically objective, and research projects are practically feasible too. Deepening the reform is social system project with broad-covers and great difficulty. China is a country which has huge population,low per capita income,big gap within urban and rural areas and region, reform is a hard-ever complex and arduous task, also a progressive process, on the base of clearing out the path and structure, our nation need to go through the toughest intension and unremitting exploring.Nowadays, concerning the aspect of globalization, this article aims to explore the promotion and management of Chinese traditional medical industry projects, furthermore, wish to arouse the caution of organizations,enterprises and individuals. Deepen the reform of Medicine and Health system, achieve expected goals.
Keywords/Search Tags:Traditional Chinese Medicine, International, Strategic management, Marketing
PDF Full Text Request
Related items