Mass Customization, Supply Chain Information Flow Integration

The new 21st century is an information and knowledge times, information become another indispensable factor of production follows land, capital and labor, information become more and more important in daily life. With economic globalization and market integration, the competition is no longer one to one Game between the enterprises, but a competition between global supply chains. In the new century mode of production dramatic changes, Mass Customization becomes the mainstream of development.The topic consists of three parts: Mass Customization, supply chain and integrated information flow, and it divided into four contexts:First, the theories of Mass Customization were studied and traditional Mass Production was compared to find out the progress of Mass Customization, and at the same time analyzed the limitations of MC from the tactics which operated.Second, the supply chain of Mass Customization is analyzed. This paper summed up the operation model and characteristics of supply chain of Mass Customization, found it is a supply chain of agile, based on customer demand, combined with push mode and pull mode and supported by information technology; especially the supply chain raised the corresponding requirements of information technology for the MC supply chain.Third, this paper focus on information flow of supply chain of Mass Customization. This paper considers the management of MC supply chain will be largely becomes the management of information flow when supported by information technology, analysis the special separated point of information flow and the push-pull information flow, compares the disadvantages in three traditional model of information flow, sums up the different types of information flow model. Reengineering the information flow of MC supply chain is the focus of this article, this paper analyzes the information flow and spread based on model of Information Center, at last concludes a kind of information management model in MC supply chain that based on Information Center model, in this model product design information, manufacture information, order information, logistics information and supplier information are integrated and optimized by the Information Center.Finally, this paper based on Cloud Computing technology to achieve virtual Information Center. This paper considers that nowadays the "Internet of Things" technology is a good way to extract and abstract information of supply chain, using of IOT to control information of the production, transportation, market and quality and so on, through IOT technology could better complete the information collection and control. Information Center is the heart and hub of the Mass Customization supply chain, is the key to handle the information flow, it completes the integration and optimization of information and grasp the direction of information flow. This paper presents a kind of virtual Information Center under "Cloud Computing", use of Cloud technology to solve contradictions and problems between traditional Information center and MC supply chain, so that information flow could processes more economical, dynamic, efficient and intensive.