Supply Chain Information Flow Management And Simulation On Mass Customized Product

The competition in supply chains today is the combination among globalproduction and procurement, logistics and information sharing. In theconsumer product market, mass customized products make the demandfluctuation getting even unpredictable. In face of that, the information flowmanagement would play a significant role in the entire global supply chain.This article is intended to establish internal information flowmanagement mechanism to solve problems which come from the uncertaindemand and Bullwhip Effects. Innovations in this article are:1.Quantification of the demand/supply characteristics and design of demand/supply information associated matrix.2.Application of ExtendSimsimulation in the supply china information flow management.Information flow management and simulation test are the key topics inthis article. With demand/supply data analysis and communication channelsdesign, the article builds up the demand forecasting module, order disposalmodule and inventory management module to simulate the real informationflow in supply chain and to confirm the validation of my methods.The subject comes from the real internship experience, so some practicalvalue could be referred in some extend.