Our Corporate Network Of Brand Marketing

At present, China is still with weak brand value assets and Chinese corporate brand international competition is also weak. Network technology changes the traditional media brand marketing model which is dominated by company. The information deliver is bidirectional and multi-dimensional between customer and company, other than one direction from company to customer. Because of the characteristic of the network technology, the customers are already in the dominance position in the process of brand setting, and the customers create, communicate and use the network information. The network brand marketing effect is depended on the customers'acceptation, and the customers give company the power for brand marketing. The customers determine the brand reputation and brand value of assets. The network brand marketing is an important method that the customers can touch the brand, recognize the brand and change the brand image and improve the brand loyalty. So company network brand marketing should focus on customers and design according to the customers'demands. Company should use network brand marketing to increase chances for the customers touching brand, improve the brand image and improve the brand loyalty. The network has advantages such as low cost for information delivering and accessibility, so Chinese enterprises meet the new chance to increase international brand value and change the weak brand country situation. As the customers demand personalized, population structure differences, culture and sub-cultural differences exist in the world, also the brand includes national identity, so our Chinese enterprise should consider not only network brand marketing globalization but also diversity and differences in language and culture. The network brand marketing should coordinate and balance between brand globalization and localization.