Study On The Brand Marketing For The Big Customers Of NeiMeng Mobile Company

The big customers are precious resource that a business enterprise can keep on sustainable development. In order to hold the big customers, to carry on some kind of proper policies of the brand marketing and enhance the customers' loyalty has been proved a right way.Firstly, the author made an analysis of the history of the telecommunication industry of Neimeng province and the resource of the Neimeng Mobile, and pointed that the big customers are the major profit resource of the Neimeng Mobile in the future, so, to carry some kind of proper brand marketing to the big customers can be a right way in order to enhance the relationship between the big customers and Neimeng Mobile. Secondly, the author established the frame of the conception of the brand marketing and the character of the customer management of the telecommunication industry. At the same time, as a very important company of nation, Neimeng Mobile has a special operation environment. In the chapter three the author made an analysis of the operation environment of Neimeng Mobile. Then, based on the foundation of the study that listed, the author study the definition and the classification of the big customers of the Neimeng Mobile, the preference of the big customers and the factor that has important meant to the big customers. At the last, in the chapter five the author pointed two kinds of brand marketing policies that act to the two kinds of big customers respectively, aim at the co-win between the big customers and the Neimeng Mobile。...