Chengdu, Mobile Marketing Strategy Research. After The Telecom Restructuring

Along with the development of market economy in China, the market opening degree is higher, more competitive market have occurred, Today's market environment and complicated enterprise marketing concept and marketing strategy has been challenged and changing. As part of national economy, telecom operating industry occupies an important position , facing the environment and competition situation changes, operators must update marketing concept, understand their ability and the advantages and disadvantages, establish modern enterprise operation mechanism, the formulation and implementation of the new marketing strategy, to realize sustainable development in change. Our research based on the theory of marketing research, Make full use of various marketing analysis method and strategy , Analysis competition environment and status in 3G ages and pointed out the problems existing in the marketing strategies of ChengDu mobile. Try to find a new marketing strategy to ensure ChengDu mobile keep the marketing share.This paper will be divided into six chapters, the first analysis of the telecom industry environment and development, the second chapter describes the related marketing theoretical knowledge, marketing strategy, marketing, mainly includes marketing combination, market segmentation, 4ps theory. The third chapter of the telecommunication consumption market in ChengDu , analyses the development trend of the telecommunication consumption in ChengDu, the fourth of the marketing strategy of current of ChengDu mobile, points out the problems existing in the marketing strategy and the insufficiency, then put forward in the fifth chapter to adapt to new situation of marketing strategies and methods. Finally, conclusions were analyzed. Based on related marketing theory and knowledge of use, the way of SWOT analysis, this article puts forward the restructuring of the Telecomm marketing strategy of ChengDu Mobile moving to solutions and the marketing strategy to have the certain reference value.