China Mobile Sichuan Social Welfare Activities And Strategic Choices

Social organizations should pay equal attention to the general interest and the long-term development of society while voluntarily assuming corresponding social responsibilities. For the corporate social responsibility, from the viewpoint of the stakeholders, corporations should be held socially responsible for their shareholders, employees, clients, creditors, counterparts, the government, society and communities. It is an effective way to attract corporations to engage in environmental protection, cultural and educational career and welfare and charity cause, etc. The public benefit activity in turn can help corporations establish good images, improve the public trust, bring more development opportunities to corporations and create wonderful environment for corporations to seek sustained development.According to the argument abovementioned, with the public benefit activities of China Mobile Sichuan Branch as the major object of study, and on the basis of the deep analysis on the theories of the corporate social responsibility and the public benefit activity, the paper has made studied the public benefit activities of China Mobile Sichuan Branch in creative and explorative way.Firstly, the paper has expounded in the stakeholders'view the meaning of the corporate social responsibility, the category of the public benefit activity and the relation between the corporate social responsibility and the public benefit activity. Then, it has introduced the strategic evolution of the corporate social responsibility of China Mobile Sichuan Branch before it has made some insightful analysis and assessments of the company's public benefit activities. Finally, it has offered strategic choices for China Mobile Sichuan Branch in terms of its public benefit activity.The paper is meaningful in that it applies some relatively mature theories and methods for the stakeholders, corporate social responsibilities and public benefit activities to the study of the social benefit activities of China Mobile Sichuan Branch by pointing out the"Careful and Environment-friendly"strategic orientation and the implementation process of the strategy and initially designing detailed public activity plans.