The Study On R & D-marketing Interface Management In Npd

With the arrival of the era of the knowledge-based economy, enterprises are becoming increasingly apparent in the economic development of the important position. They urgently need to improve their ability to develop new products, improve new product development performance, with a view to obtaining greater market value and competitive advantage. New product development is a multisectoral collaborative process, the division of labor and cooperation between R & D and Marketing make the R&D-marketing interface should be emerged. In the new economic environment, how to managene the flow of knowledge-fundamental forces for enterprise innovation-effectly relats to new product development be successful or not.This dissertation starts with review of abundant literature, then it summarizes some key concepts, sets boundary of research subjects, clarifies the theoretical rationale of the research, and concludes functional mechanism of the research subjects. Based on the efforts, this dissertation puts forward a conceptual model of R&D-Marketing interface management in NPD based on knowledge management. In this paper, a more in-depth and systematic analysis of the relative theories of the interface management, knowledge management and the performance of of new product development, and SPSS 13.0 statistical software application to the survey data analysis, to be empirical out their relationship among. This paper seeks to enrich the theoretical R&D-Marketing Interface Management of direction and vision, also expects to be guidance for Chinese enterprises to carry out new product development with some reference value and practical significance in practice.Construction on the article, first of all, this paper reviews a great deal of literature related, summarizes the key research concepts, defines the object of research, the study clears the theoretical basis for a study into the mechanism. Secondly, on the basis theories of this paper, the concept module of development of new products and R&D-Marketing interface management are typed. Again, on the basis of theoretical analysis, this dissertation brings forward a research model and some hypotheses for empirical research, makes investigation in enterprises, and then analyzes the result of questionnaire investigation with SPSS 13.0, correlation analysis, T testing and regression analysis, and so on statistical analysis method are used for the evaluation of hypothetical empirical analysis. Finally, enterprises with the new product development, how to promote the level of R&D-marketing interface management and knowledge management for the policy strategic analysis are studyed in this paper based on the empirical basis analysis.