Longquan Village Tourism Economy Sustainable Development Strategy

Chengdu are quite well known as a leisure city in China and abroad, the people of which are known to be able to enjoy life. Taking advantage of a rare weekend leisure time to the Suburbs to experience the harmony of nature and the rural simplicity of the rural folk style, participating in physical fitness and recreational activities, has become an important part of life. Eastern suburb of Longquan District has the unique advantages of rural tourism geography, location, transportation, resources and socio-economic development. There are Flower and Fruit Mountain, Peach Hometown, Rural Study, Loquat Ditch, Mu Orchard in Longquan District, all of which are quite well-known scenic spots of rural tourism. Flowers, fruit production have formed its industrial advantages. Ornamental function and participation function, the scenic spot of many Happy Farmhouses, together constitute the advantages of its unique landscape. The annual International Peach Blossom Festival in Longquan, Chengdu, provides a strong support and a name card for the development of Rural tourism in Longquan.With changing and developing of people's life styles, and pursuit of healthy leisure life, Longquan Rural Tourism is bound to see more opportunities for development, but also faces a series of problems, such as single tourism production, no cultural characteristics prominence,less overall unified planning, a lack of basic services and facilities, homogeneous product competition, resources and other environmental pressures. System Research and economic development of rural tourism strategy are necessary for Longquan, to attract consumers and promote Longquan rural tourism sustainable, healthy development.In this paper, based on the economic development of rural tourism at home and abroad and current situation, I use SWOT analysis, conduct a more in-depth detailed study and analysis of development of rural tourism on the Longquan. (1) Strength, including location, tourism resources, transportation systems, geographic conditions, natural environment, socio-economic development conditions; (2) weaknesses, including the unity problem of tourism products, cultural tourism resources to explore the issue, supporting infrastructure problems, the overall and uniform planning, tourism, quality of problem, employees, festivals and tourism problems; (3) opportunity, including policy support, the increasing travel demand; (4) Threat, including the process of urbanization impact of environmental protection, product homogeneity competition. Discuss Longquan sustainable economic development of rural tourism strategies:focusing on characteristics of tourism development, improve tourist product design, rich in tourism; the Longquan tourism into "mountain lakes," the overall plan for regional linkage, and promote tourism development and the coordinated development of the community; increase the intensity of tourism investment projects, build focus area, to achieve brand-scenic driving; pay close attention to marketing, broad customer base, broaden the target location; strengthen policy support to improve service level management; improve resources and environmental protection to achieving comprehensive and sustainable development of society, economy, ecological environment.The above mentioned part classifies the advantages and disadvantages of the development of Longquan rural tourism, and puts forward strategies for sustainable development, strategy and measures, also is the main achievement of this paper, which is to get, looks forward to providing some help and reference for the rapid development of Longquan Rural Tourism and help.