Research On The Sustainable Development Of Rural Tourism In Zhangjiajie

The issue of "agriculture,countryside and farmers" has always been the focus of attention of the country,industry and academia.Rural tourism is an important means of inheriting the spirit of agriculture,changing the face of rural areas,and helping farmers to escape poverty,and with modernization,in the process of urbanization,urban residents need rural attachment.With the 2017 government work report and the 19 th CPC National Congress meeting of the Party put forward the strategy of rural revitalization and the development of rural tourism as the key issues,rural tourism ushered in an unprecedented favorable opportunity.Zhangjiajie tourism develops rapidly,under the background of the whole region tourism,rural tourism blooms everywhere.As an important measure to overcome poverty,the sustainable development of rural tourism has a direct impact on the process of peasant poverty eradication.How to realize the sustainable development of rural tourism is paid more and more attention by the academic circles.This paper studies the rural tourism in Zhangjiajie from the angle of sustainable development.The evaluation index system of the sustainable development of rural tourism in Zhangjiajie city is established by Delphi method,which includes 35 indexes,including the four subsystems of resources,environment,social culture,economy and development support.Using AHP to determine the weight of 35 indexes and each element layer,and combining with fuzzy comprehensive evaluation method,it is concluded that the sustainable development score of rural tourism in Zhangjiajie is77.76,which is in the stage of intermediate sustainable development.The scores of the four subsystems of rural tourism environment resources,social culture,economy and development support were 0.7876/0.7359/0.7802/0.7317.Belonging to the general level,it shows that rural tourism in Zhangjiajie still has shortcomings in ecological environment,protection of tourism resources,economic benefits,economic structure adjustment,community participation,tourist experience,utilization of national culture,and enterprise management.There are still problems with government support.To solve the problems,give seven suggestions such as “strengthen ecological concept,give full play to resource advantage,excavate national tradition,establish cultural self-confidence,strengthen commodity function,enrich marketing pattern,adjust consumption structure,strengthen industry convergence,encourage community participation,attach importance to talent development,strengthen government intervention,Perfect the safeguard Mechanism,keep up with the whole region Tourism,and innovate the development mode”.In theory,the theory of sustainable development of rural tourism is systematically combed and summarized by using multidisciplinary theory,and the evaluation indexsystem of sustainable development of rural tourism in Zhangjiajie is constructed,which to some extent expands the research field of vision.Further enriched the theory of sustainable development of rural tourism,expanded the extension of the theory of sustainable development,in practice,through the sustainable development of rural tourism guidance,Zhangjiajie tourism development has a role in promoting,At the same time and Zhangjiajie similar tourist destination tourism development also has the reference function.There are also shortcomings in the study.First,because Zhangjiajie does not separate rural tourism,it is difficult to obtain data,which leads to incomplete data.Second,it is due to space and timeliness.The combination of rural tourism and shared economy is a brief introduction,lacking of deep research.The author hopes to perfect the above problems in the future research,focusing on the study of the rural tourism economy and development model in Zhangjiajie.