The Innovation And Practice In Strategy Of Dae

Auto industry, as a leading industry, plays an important role in building socio-economic and development of science and technology. Engine industry has a common development with the Auto industry, and also is an important role for social development as a component of the Auto industry in China. And it is facing severe challenge with the continuous market opening and fierce contest in whole world.Enterprises are the main body of market competition, they should realize all kinds of advantages and disadvantages clearly, define their positions on the market, develop strategic innovation actively, and enhance capacity competitive by employing predominance. This paper introduces topic background firstly, including general situation of Auto industry and DAE. On this base, author represents the purpose of research and main contents.The paper analyses the DAE's innovational environment strategically, including external environment(macroeconomic environment, industrial structure and competition)and internal conditions(management capacity, human resources, organization and management mechanism, product competitiveness, marketing ability, production capacity and technology),and emphasizes the outside competition pressure by these analyses. Moreover, it defines internal advantages and disadvantages and external opportunities and threat.In addition, the paper considers all kind of factors by employing SWOT (Strength, Weakness, Opportunity, Threat), and ascertains DAE market competition position and stratagem. At last, author has a research on DAE公司's strategic innovation in detail, including production stratagem, marketing stratagem, brand stratagem and self-development.The paper established some measures for DAE's whole stratagem innovation manage by employing stratagem manage theory, statistics, fuzzy math. ,which accord with not only domestic market development trend but also self-capacity. The paper has guidable significance for another machinery manufacturing industry.