The Research On Channel Management Of Huaihua Telecom Based On Co-marketing Strategy

After the postal sub-camps, stripped and mobile telecommunications restructuring changes, the Huaihua Telecom marketing channel development process in more than ten years have made great progress. However, continuation of existing channels is still the traditional "own production" business model, does not make full use of broad social forces. This article is from this current situation to Huaihua Telecom marketing channel as the object of study, proposed Huaihua Telecom marketing channel optimization.Thesis to case studies, the combination of qualitative and quantitative methods of analysis, the basic idea will be applied to channel design Huaihua channel analysis and design of telecommunications, the application of theory in the industry have some innovation.Paper first Huaihua telecommunications companies, especially the status of its marketing channels to analyze the problems that existing channels and where the defects are on the marketing channels for the optimization of the specific basis set.Marketing channels in the detail for the optimization, the first optimized the use of the channel five main ways:business cooperation, business venture, the terminal joint venture, project joint ventures and franchising. On this basis, sub-distribution channels and direct sales channels, marketing channels, the two levels of optimization on a concrete analysis.Finally, the article from the choice of channel members and the organization of security and other aspects of the implementation of proposed marketing channel optimization and protection of a series of measures to ensure the optimization of marketing channels to work smoothly.Papers from telecom marketing channels Huaihua the actual situation of the aspects proposed telecommunications company in Huaihua optimization of marketing channels to address the current telecommunications Huaihua marketing channels in the various problems that exist, it is not only Huaihua Telecom marketing channels in the presence practical problem solving provides a good program, for the construction of the telecommunications industry, marketing channels also have positive significance.