Cross-cultural Phenomenon. Book Design Study

"Cross Culture " is a foreign word, it is used in this article talk about the current "new" phenomenon. Discussion of why this "cross-cultural" phenomenon, what with China's past, origins, and why it is the moment to face reality. In his discussion of the issue, we come to the "cross-cultural" in the definition of an explanation.Through interdisciplinary research methods and a number of case studies, and finally discovered that lead to "cross-cultural" phenomenon is the root cause of the construction of the concept. Which shows that the "new" phenomenon often associated with a new "concept" study of the emergence, but the "new" ideas are not immediately able to replace the "old " concept, it needs to build up bit by bit. And "new " ideas are spontaneous formation does not often have need for the Government decrees, the promotion of elite authority to obtain a "legal" status, until the last place of the "old " concept of a "new " common sense So far. In the moment, the arrival of the information society is an indisputable fact that many in the past is considered to be only right and proper standards are instantly broken up, the last of the "consensus ", "premise","base" and so on, there have been shaken, or use nowadays The words "a little too beautifully shy. " In this process, some had no naturally occurring phenomenon, or should be some initial changes, signs, etc., it did not become common knowledge, this is an ongoing phase.Then, these concepts will be discussed what impact the design of books. Books based on some past examples can be found in the design of the early books have been a "cross-cultural" phenomenon at the scene. Such a set of ideas not only affect the contents of the book, more importantly, it affects the way some book design, such as:layout location, composition, color and so on.When such a point of view from book design, book design can be found in the original form can be very rich. This is because:first, the perspective is different; second, different class; Third, the subject is different.; Fourth, the stand point of not the same. These differences have led to different understanding of book design. Based on this fact, for the moment this book designed to promote an inclusive attitude to look at. As for the design of more tolerance and protection, the development of that design will be more of a space and opportunity.