The Influence Of The Ancient Chinese Concept Of "Appropriate" Creation Enlightenment On Modern Packaging Design

Book binding design as an important category of modern graphic design,closely related to people's life.Develop the concept of modern book binding design,inevitably involves the content of the Chinese traditional culture.A nation's cultural continuity,the future development of the contemporary book binding design cannot be separated from the traditional culture of the Chinese nation,the design culture should be learned from the traditional culture essence,only by understanding the connotation of traditional culture,to make it in the application of traditional elements in modern book design and performance,to better understand and make effective use in the design work.At the same time,in the increasingly fierce competition in the international today,whether it is from the perspective of international competition in the market,or from the perspective of the inheritance and development of national culture,dig deep,carry forward the Chinese traditional national culture,will be crucial to the development of contemporary design.Since the may fourth period,new youth advocate western people advocate of western culture,ignoring the national traditional culture phenomenon more and more serious.In this case,fei xiaotong on the people in the face of the impact of western culture can keep the original cultural identity and put forward the concept of cultural consciousness,arouse people's cultural consciousness,and to reflect on and guidance of the revitalization of the Chinese traditional culture.The purpose of "cultural consciousness" is to strengthen the autonomy of the ethnic culture transformation,in order to better adapt to the new environment and culture of The Times.Only by constantly adapted to the new social and cultural environment,traditional culture will be more broad space for survival and development.This article will "cultural consciousness" this view and its related content is introduced into the book binding design field,from the application of traditional elements in the book binding design,and the consciousness of traditional design culture inheritance and cultural consciousness in modern book design of visual cognition,the influence of these three aspects to study the cultural consciousness in the contemporary book design in the design of performance.Based on the method of literature investigation and case analysis method,through to the traditional Chinese book history,cultural consciousness of the various types of books,articles,related research,establish paper based on related concepts and theoretical data.On this basis to the ideological core of Chinese traditional culture in the contemporary book binding design as well as to the modern excellent book binding design of the application of case analysis,both content as the main body of the thesis and makes the analysis example,studies the cultural consciousness in the contemporary book binding design.