Advertising Fuzzy Language Enhancement Model Of Consumer Behavior

Ambiguity is a significant character of language, which is considered as ubiquitous phenomenon in human language. Domestic and foreign scholars have investigated the ambiguity in the last two decades and they have approached some academic achievement.nevertheless, scholars always analyse advertising ambiguity from grammartical and semantic perspectives. Advertising language have a sensitive relationship with consumer psychology and behavior. However, the research about the relathionship is not enough and accurate. Therefore, the purpose of this paper is to comprehend the ambiguity language that advertiser used to satisfide comsumer. This paper is try to draw consumer attention and inhence consumers'understanding of tricky language.In the process of writing this paper, amount of advertising language has adopted. Furthermore, Verschueren's theory has been referenced in this paper. Using the abundant data and appropriate theory, this paper has reveal the relatipnship between academic theory and language skll. Otherwise,this paper also shows the link between ambiguity strategy and consumer behavior.The advertising language strategy, which is very common in the modern world, is the result of language choices, language usage and language plan. This language strategy is a comprehensive way to exchange information and improve the communication efficiency. It is a obvious methods to influence consumer behavior. Generally, there are four ways to encourage consumer:1) satisfy consumers'need and desire; 2) stimulate consumes'desire; 3) influence consumers'attitude; 4) follow the consumers'habit to inspire consumers'emotional experience.The exploration of the paper inherent in the previous information and data through the theroretical framwork adopted in this paper has made it impossible to finish this paper perfectly. There must be some weakness, which will be sort out in the further studies.