The Impact Of The Consumer Psychology Of Popular Culture On Art And Industrial Development

After the1990s, China has undergone a reform and opening up to the establishment of market economy system, and of the cultural system and a series of profound changes in the same time. The traditional, inactive and closed social culture system transformed towards the modern, active, opening and multiple orientations. The cultural reality is becoming increasingly sophisticated. At the same time, which has fundamentally affected the cultural changes of the consumer mentality, and the transformation of culture, art and mass consumption of the psychological changes as a new research topic is the art and psychology scholars in the field of attention. As an important part of China’s cultural industry, art industry is a cultural phenomenon of the era, artistic and aesthetic. Use modern technology to the media for the auxiliary vector; organize artistic production and consumption with ways of standardization and commercialization; and make entertainment, art auction and investment into arts production systems; form a community-oriented cultural patterns of the main features of aesthetic and industrial with significant commercial, consumer, entertainment, popular, epidemic and post-modernist, non-rational and other features. Reviewing on the multiple cultural and living environments, mass culture has a profound impact on the lifestyles and consumption of the public art concept. With economic growth and the improvement of needs of spiritual culture and material cultural, career artists showing capital, industrialization, and products. Therefore, it is easy to see that mass culture, consumer psychology and art industry development exists between the potential and close contact in the context of mass culture of modern society.Departure from the social psychological and aesthetic point of view, it’s to explore the intrinsic relationship between mass culture, consumer psychology and art industry development. Through the consumption of art psychological characteristics of popular groups, process, and substantial research, I find that the cultural and psychological factors have a deep-seated impact on the marketing of arts industry, art products consuming and innovation. From the consumer’s behavior and practices, lead to artists or operators considering the deep level of industry marketing mechanism. In accordance with the cultural values of the mass consumer, flexible arts industry marketing planning ideas, rational utilization and optimize resources, commercial interests in the market competition is also to realize the cultural, artistic value and to maximize the effect.This article analyzes the relationship between three different industries and mass culture consumer psychology, discusses in detail for each industry marketing links and psychological needs of consumers, and through cases shows that cultural consumption and psychological factors have a major impact on industrial development. Finally, author makes a few suggestions with the previous discussion. We need to realize that the psychological needs of mass culture play a key role in the arts industry development. We need to build up the evaluation mechanisms of art consumption and keep abreast of the psychological needs of consumers. We also need to establish perfectly the art market-oriented mechanisms and information publishing platform and strengthen communication with consumers. So, form the reality of the situation, we need to find a new way of thinking and direction for Production and consumption of art products, the marketing aspect. Not only provides important theoretical basis for perfecting the art of industrial chains to enhance the added value of the arts and promotes a virtuous cycle of art industry development, but also has some practical significance and orientation values.